Top 10 Marketing Automation Software 2018

This research will give you a complete overview of the most popular Marketing Automation tools that are available in the market based on their reviews and ratings. In today's fast-paced online world, every business is looking forward to get success in their business. The one of the key factor for growing the online business is marketing.

These days, you will find that even marketing landscape is continuously evolving and becoming more and more multifaceted. This has also made a daunting task for marketers to keep up with their marketing activities. However, currently you will find that there are abundant marketing automation software’s that are rapidly taking over the marketing unit in most businesses.

If you are in search of an expert guide who can point you in the right direction with valuable advice without shelling money, then Free Software Advice is the right place for you.

So What Exactly is Marketing Automation?

Here, the marketing automation is the suites of software which can streamline a variety of marketing functions such as to schedule emails, segment contacts, automate social media posting, manage your content and makes it effortless for the teams to focus their efforts on other core tasks that efficiently nurture leads and drive revenue.

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    Marketing your online business to the worldwide audience can be really challenging. Thus, modern marketing automation tools help to perform multiple in-depth campaigns which can be run without all the unnecessary administration and save time. Due to marketing automation software’s, these tasks have become much easier and that in turn helps in enhancing your business.

    At present, there are number of automation software’s to choose from on the markets that are offering vigorous features and capabilities to make simpler from other time-consuming marketing activities. In this article you can breeze through the best marketing automation tools based on the ratings and reviews from G2 Crowd, Getapp, PCMag, Capterra and Glassdoor.

    List of Best Marketing Automation Tools | Marketing Automation Software

    1. Hubspot – Inbound Marketing Platform & Sales Software

    About HubSpot : HubSpot is the world’s leading inbound marketing and sales platform. Since 2006, HubSpot has been on a mission to make the world more inbound. Today, 31,000+ customers in more than 90 countries use HubSpot’s software, services, and support to transform the way they attract, engage, and delight customers. HubSpot is a global company with offices in Cambridge, MA; Dublin, Ireland; Singapore; Sydney, Australia; Tokyo, Japan; Berlin, Germany; and Portsmouth, NH. HubSpot has been recognized by Inc., Forbes, and Deloitte as one of the world’s fastest-growing companies.

    Specialties : inbound marketing, marketing, internet marketing, online marketing, web marketing, software, blogging, SEO, marketing automation, social media, email marketing, analytics, sales, inbound sales

    “HubSpot is a great tool and it’s helping us to grow our business. We’ve enjoyed working with the onboarding and services teams, and they’ve both helped coach us to inbound marketing success.” – CLAES FRIBERG

    HubSpot

    United States

    $200.00/month

    Yes, get a free trial

    4.5

    2715 Reviews

    4.3

    2934 Reviews

    4.5

    2715 Reviews

    2. Marketo – Marketing Automation Software: Easy. Powerful. Complete.

    About Marketo : Marketo, Inc., offers the leading Engagement Platform that empowers marketers to create lasting relationships and grow revenue. Consistently recognized as the industry’s innovation pioneer, Marketo is the trusted platform for thousands of CMOs thanks to its scalability, reliability, and openness. Marketo is headquartered in San Mateo, CA, with offices around the world, and serves as a strategic partner to large enterprise and fast-growing organizations across a wide variety of industries.

    Company Size : 1001 – 5000       Employees Founded : 2006

    Specialties : lead management, lead nurturing, marketing automation, demand generation, revenue performance management, social marketing, engagement marketing, and lead management

    “Marketo is really driving towards constant innovation. We would definitely be at a disadvantage if we did not have a marketing automation platform like Marketo.” – enturylink

    Marketo, Inc.

    United States

    $895.00/month

    Yes, get a free trial

    4.2

    451 Reviews

    4.1

    1688 Reviews

    4.0

    451 Reviews

    3. iContact – Marketing automation with email, workflows & landing pages

    About iContact : iContact’s email marketing platform helps businesses of all sizes get results. Whether you are a small business just getting started, a non-profit looking to spread your message, a professional marketer looking for maximum campaign strategy, or a high-volume sender with millions of subscribers, iContact offers a plan to meet every email and marketing automation need. We built our platform with YOUR success in mind.

    Company Size : 51 – 200      Employees Founded : 2003

    Specialties : Email and Social Media marketing for small and medium sized business and non-profits

    “I admire iContact’s support team. So many software products have awful service. It’s nice to deal with good service, and such a time saver. Thanks.” – Employment Contractor Services, Inc.,

    iContact

    United States

    Not provided by vendor

    Yes, get a free trial

    4.5

    463 Reviews

    4.1

    648 Reviews

    4.5

    463 Reviews

    4. Pardot – Salesforce B2B marketing automation for marketing & sales

    About Pardot : Pardot is B2B Marketing Automation by Salesforce that allows marketing and sales teams to create, deploy, and manage online marketing campaigns that increase revenue and maximize efficiency.

    Company Size : 1001 – 5000      Employees Founded : 2006

    Specialties : B2B Marketing Automation, lead nurturing, and lead management

    “Pardot’s just great overall, every tool has a grace period of learning and individualizing the use – you can’t always read a KB article and have things humming, you have to hit the dirt face first a few times, show some humility, not break the law and find your fit with how you use it most effectively.Once you understand the areas of Pardot and how affective they are throughout the areas of your marketing efforts and establish a synergy it’s a great tool that’s used frequently to solve and offload processes from other, potentially costly systems” – Steven Watkins

    Pardot

    United States

    $1,000.00/month/user

    Yes, get a free trial

    4

    347 Reviews

    4

    1350 Reviews

    4

    347 Reviews

    5. SharpSpring – Affordable marketing automation for all business sizes

    About SharpSpring : SharpSpring is a cloud-based marketing automation platform for marketing agencies and small to mid-sized businesses that rivals top competitors with its features, functionalities and performance. SharpSpring is among the most flexible platforms on the market, offering native or third-party CRM integration, universal CMS compatibility, and additional integrations with hundreds of applications. With SharpSpring, you can monitor every lead that comes in and analyze all of your data for a full picture of end-to-end ROI. SharpSpring is nearly 1/3 the cost of the competing solutions, and it is the platform of choice for 1,400+ agencies and 6,000+ businesses in 56 countries.

    Company Size : 51 – 200      Employees Founded : 2012

    Specialties : Marketing Analytics, Marketing Automation, Lead Generation, Email Automation, CRM , and Marketing

    “SharpSpring is the number one Marketing Automation Platform for small to mid-sized digital agencies.” – George J.

    SharpSpring

    United States

    Not provided by vendor

    Yes, get a free trial

    4.3

    213 Reviews

    4.3

    14 Reviews

    4.5

    213 Reviews

    6. Infusionsoft – CRM, sales & marketing software for small businesses

    About Infusionsoft : At Infusionsoft, we understand that growing a small business is hard. That’s why, 365 days a year, 24 hours a day, we are solving the biggest growth challenges for small businesses — so they don’t have to make so many sacrifices on their path to success. We believe in the passion and dreams of entrepreneurs. We believe they are job creators, problem solvers, innovators and the backbone of the economy. Small businesses are what make communities special and unique.

    Company Size : 501 – 1000      Employees Founded : 2001

    Specialties : marketing automation software, lead generation, CRM, email marketing, small business crm, company culture, ecommerce, small business marketing, small business marketing automation software, infusionsoft, marketing software, sales automation, and inbound marketing

    “Infusionsoft is an AMAZING software and it has transformed my business. Since I’ve automated all my video production and promotion processes for my clients, I’m now positioned to serve hundreds of clients over the next few years and make a much bigger positive difference in their lives. Infusionsoft is such an absolute game changer.” – Jill A.

    Infusionsoft

    United States

    $99.00/month

    Yes, get a free trial

    4.0

    713 Reviews

    3.9

    537 Reviews

    4.0

    713 Reviews

    7. Mailigen – Email marketing automation. Email + SMS + Social

    About Mailigen : Mailigen is an intuitive email automation platform offering flexible solutions for small to medium-sized businesses. Innovative features like Drag’n’Drop editor, Subject line advisor and Integrated surveys make Mailigen a cost-effective solution for any company seeking to increase its revenue with email marketing.

    Company Size : 11 – 50      Employees Founded : 2009

    Specialties : Email marketing strategy, Integrated marketing services, Autoresponders, Mobile and SMS marketing campaigns, API intergration, List management, Reports, Email automation, Email marketing, and Email surveys

    “Mailigen has provided me with a different platform to send emails and SMS to my clients interested in information. Currently my company has prospered on a good track thanks to the good technology of Mailigen, and I hope it continues like this, providing me with those excellent benefits.” – Eduardo R.

    Mailigen

    United States

    $10.00/month

    Yes

    4.8

    44 Reviews

    4.5

    24 Reviews

    5.0

    44 Reviews

    8. Act-On Software, Inc. – Cloud marketing automation platform

    About Act-On : Act-On’s Adaptive Marketing Platform is your command center to get the right messages, to the right people, at the right time. Our easy-to-use technology provides you insight to adapt to your customers’ unique needs at each stage of the buying journey and accelerate your lead to revenue. With Act-On, teams can drive better business outcomes and see higher customer lifetime value. Act-On has been recognized for its superior product and rapid business growth by Deloitte, Forbes, and Inc. Magazine.

    Company Size : 51 – 200      Employees Founded : 2008

    Specialties : Marketing automation, email marketing, landing pages, website visitor tracking, lead generation, demand nuturing, and campaign form

    “Our company has tried different Marketing vendors, and not every experience has been a pleasant one. This is why I can say with confidence that Act-On is the best Marketing Software that we have found. Not only do they deliver a great product, but the customer experience has been stellar from Day One. You can really feel they care about their customers and I especially love the fact that I am not treated like just a client number. It’s always great to find a vendor that takes such great care of their clients.” – Bryan B.

    Act-On Software

    United States

    $900.00/month

    Yes

    4.2

    155 Reviews

    4.1

    622 Reviews

    4.0

    155 Reviews

    9. Autopilot HQ – Visual marketing software for automating customer journeys

    About Autopilot HQ : Autopilot is visual marketing software for automating customer journeys. We’re a talented and enthusiastic team driven to make easy things easy and the hard things achievable. We believe in transparent culture, continual learning, experimentation, and putting people first. Autopilot helps marketers connect their systems, create automated journeys, and convert leads into customers. With native integrations to Salesforce, Twilio, Segment, Slack and Zapier and the ability to connect to over 700 purpose-built tools, we empower marketers to nurture relationships and grow high-paying customers using email, web, SMS, and direct mail channels.

    Company Size : 51 – 200      Employees Founded : 2012

    Specialties : Marketing Automation, Lead Generation, Multi-Channel Marketing, Marketing, Lead Nurturing, Analytics, Relationship Marketing, Email Marketing, Digital Marketing, In-App Messaging, SMS Marketing, Customer Journey, Growth Marketing, and Marketing Personalization

    “Autopilot is one of those apps that you spend many hours trying to find on Google, something that takes away the hard work in your business, and automates the important stuff. The support provided is world class and with the constant innovation offered, you can expect great things in the future from Autopilot. I’m a massive fan!” – Jon C.

    Autopilot

    United States

    $20.00/month

    Yes

    4.7

    55 Reviews

    4.6

    164 Reviews

    5.0

    55 Reviews

    10. SALESmanago – The #1 All-in-one Marketing Automation Platform for SMB

    About SALESmanago : SALESmanago Marketing Automation is a complex solution for Sales & Marketing Departments that monitors and analyzes customer behavior in response to marketing campaigns, segments the customers and conducts automated marketing programs increasing the number of generated leads and sales conversions. The unique feature is the module that integrates the e-mail boxes of sales people with SALESmanago that leads to automatic customer and lead list building, monitors the effectivenes of sales departments and increases the sales efficiency and directs automated sales activites.

    Company Size : 201 – 500      Employees Founded : 2011

    Specialties : Marketing Automation, Online Marketing, Digital Marketing, Customer Value Marketing, Lead Nurturing, Lead Generation, SALESmanago Copernicus — Machine Learning & AI, Inbound Marketing, Big Data Marketing, eCommerce NextGen, and Multichannel Marketing

    “As a partner we implement Sales Manago into our clients their business with great ease. This is due to their excellent support and personal approach. This way we can be sure our clients get what they need. If something is not available by default, which is unlikely, we always find a sollution based on custom coding.” – Alexander v.

    Benhauer

    Poland

    Not provided by vendor

    Yes

    4.5

    74 Reviews

    4.2

    63 Reviews

    4.5

    74 Reviews