Top 20+ Market Research Software In 2018

As a retailer, you must have listened about Market Research software. We all want to maximize our profit scale by opting for different strategies. To enlarge our earnings, we need to compare the prices of ours with that of our competitors. It is rightly said, “if you want to survive in the market, you have to keep an eye on others business strategy as well.”

You all know the current status of your product in the market from various sources. Gone are the days when you have to hire different persons to collect information about the same. Market Analysis Software does exactly that for you. Entrepreneurs are making use of this amazing software to stand out on top of all others.

Market research analysis software provides you the platform where you can easily detect trends, the behavior of the customers and try new opportunities. Instead of just fighting for survival in the race, you should always look up for new business opportunities. Where the market becomes stiff, Market research Tools becomes a necessity.

Little More about the Market Research Software!

Online market research software facilitates you to do unlimited surveys at nominal prices. You need not enter into any commitment or bond to do the same. The feedback that reaches you comes from different sources like Facebook, and Twitter. The best part about the Market Research Software is that you can find out the reasons behind particular feedback with the help of sentiment analysis. Market Research Tools helps you to reach the actual position of your product and gives you the confidence to do it better.

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    This software is very user-friendly, and with simple sharing options, you can share your surveys all around the globe. From so many options available, it is little obvious to get confused for which one to go. To help you out in selecting the right choice, we have brought a tally of some tremendous options that are ruling this field completely. Because of the quality of services offered, this software can attract a lot of customers. The reviews and ratings that have made them on top have been gathered from top websites like GetApp, Capterra, and G2Crowd. Let’s have a look at the top 20+ among them.

    List of Best Market Research Software | Top Market Research Tools

    1. SurveyMonkey – Free online survey tool

    About SurveyMonkey : Founded in 1999 and based in San Mateo, California, SurveyMonkey’s 700+ employees throughout North America, Europe, and Asia Pacific are dedicated to powering the curious. Every day, 20 million questions are answered in our platform, whether it’s to get 10 employees’ opinions about a company barbecue or 10,000 consumers’ feedback about the next big product. That’s because we’ve built a platform that’s simple for a survey novice to use, but powerful enough for a pro. And we’re not stopping there. We’ve built a suite of products specifically designed to help you collect and understand data from your customers, your employees, or your target market.

    Company Size : 501 – 1000      Employees Founded : 1999

    Specialties : people powered data platform, online survey software, market research, polling, customer feedback, employee feedback, performance reviews, parent feedback, customer satisfaction, employee engagement, content marketing, panels, benchmarks, application management, and enterprise solutions

    “SurveyMonkey has really been helpful for us to understand where our trends are going and really helps us predict things.” – Rachel Suter

    SurveyMonkey

    United States

    $26.00/month

    Yes, get a free trial

    4.5

    877 Reviews

    4.4

    10891 Reviews

    4.5

    877 Reviews

    2. QuestionPro – Web-based online survey solution

    About QuestionPro : With over 2.5 million users across 40 countries, we are a leading provider of online survey software that allows our users to generate the insights they need to make better business decisions. Our software includes not only tools for creation, distribution, and analysis of surveys, but also provides a platform for polling, tablet-based mobile research, and data visualization. We have provided reliable and innovative technology to Fortune 100 companies, academic institutions, small businesses, and individual DIY researchers for over ten years.

    Company Size : 201 – 500   Employees Founded :2002

    Specialties : Online survey software, Market research software, Offline survey software apps, and Online questionnaire software

    QuestionPro brought excellent analytical marketing skills to the table and delivered results in a very short time. Great work!” – Romi Mahajan

    Question Pro

    United States

    $12.00/month/user

    Yes, get a free trial

    4.4

    44 Reviews

    4.1

    18 Reviews

    4.5

    44 Reviews

    3. LocalClarity – Local SEO for multi-location brands

    About LocalClarity : LocalClarity is the platform empowering multi-location businesses to take control of their reputation and presence. Brands in 61 countries around the world use our tools to gain insights into customer feedback trends; build relationships through direct reviews responses; discover insights across locations, cities, states, or even countries; and drive additional local web traffic to power sales.

    Company Size : 11 – 50      Employees Founded : 2017

    Specialties : seo, local search, reputation management, google my business, review management, facebook, software development, application development, google local seo, tripadvisor, and bbb.org

    “Automated reporting on location review & listing performance with great visualizations.Love the ease of visualizing traditionally clunky Google Business insights data and the ability to tag locations into categories of our choosing. This has made my reporting process so much easier!” – Marianne Mewett

    LocalClarity

    United States

    $37.00/month 

    Yes, get a free trial

    5

    3 Reviews

    5

    1 Reviews

    5

    3 Reviews

    4. SurveySparrow – Conversational survey tool

    About SurveySparrow : SurveySparrow lets you turn surveys into conversations. With a conversational interface, SurveySparrow enables users to create and share highly engaging, mobile-first surveys that offer a chat-like experience. SurveySparrow Recurring Surveys let you send surveys at regular intervals to gauge customer or employee pulse. With easy sharing options, SurveySparrow allows you to share your surveys across Web, Mobile, Social, and E-mail to easily collect feedback from your targeted audience.

    Company Size : 1 – 10      Employees Founded : 2017

    Specialties : Online Survey Software, Employee Pulse Survey, Customer Feedback, Customer Experience , Employee Experience, Mobile Survey Software, Conversational Survey, Market Research, and Net Promoter Score

    “SurveySparrow is an awesome survey software when it comes to completion rate. It helped me get 93% of completion rate for my recent survey, which I got below 25% with another tool.” – Atley Joseph

    SparrowApps

    United States

    $19.00/month/user 

    Yes, get a free trial

    4.8

    19 Reviews

    4.6

    30 Reviews

    5.0

    19 Reviews

    5. Omnia Pricewatch – Market research tool for gaining competitor pricing insights

    About Omnia Pricewatch : Omnia Retail was created by the merger of a software developer and a strategy consultant, both fully focused on the retail industry. Together, Omnia Retail’s founders have over 30 years of experience in all aspects of retail. They have built a diverse multidisciplinary team, that combines the cutting-edge technical skills of software developers and UX specialists, with the data skills and deep industry knowledge of former retail strategy consultants.

    Company Size : 11 – 50 Employees Founded : 2015

    Specialties : Dynamic Pricing, Dynamic Marketing, Pricing Strategy, Product feed management, Pricing feed, Webshops, Ecommerce, Datafeed management, Online marketing, and Omnichannel strategy

    “Herman and Sander are very strong and experienced and lead a team of talented developers and sales consultants. Together they have built a rock-solid company with an extremely attractive growth potential in a highly innovative market. The company fits the investment philosophy of our fund and we look forward to using our knowledge, network and energy to help Omnia Retail reach its growth ambition.” – Geert van Engelen

    Omnia

    Netherlands

    Not provided by vendor

    Yes, get a free trial

    5

    2 Reviews

    0

    0 Reviews

    5

    2 Reviews

    6. SurveyLegend – Mobile-friendly survey management platform

    About SurveyLegend : SurveyLegend offers the next generation of online surveys – engaging and platform independent. SurveyLegend makes sure your surveys look astonishing on every device. We truly believe that getting insight should be a joy and easy to do. So we set out to accomplish just that. With a unique design and incredible ease of use, we created the world’s simplest yet most powerful survey solution. SurveyLegend defines the future of the online survey industry with its survey software, one innovation after the other.

    Company Size : 2 – 10      Employees Founded : 2010

    Specialties : online survey tool, online survey app, online form tool, and online form app

    “Survey Legend has been easy to use and produces efficient results. I’m excited to see how the data exports to excel and to use the data gleaned for reporting. I’m most impressed with the up to date information provided by email update. This has been a very valuable tool in our use of the survey legend and has allowed me to stay up to date with the data as it is being entered without having to actively watch the results as they came in, The up to date information sent as results come in.” – Kylie Turner

    SurveyLegend

    Sweden

    $19.00/month/user

    Yes, get a free trial

    4.6

    79 Reviews

    4.5

    116 Reviews

    4.5

    79 Reviews

    7. Nebu – Data collection software for market research

    About Nebu : Nebu is the leading supplier of market research software. With its “Collect – Manage – Utilize” paradigm the company allows clients to unlock the full potential of data within their Market Research & Insights operations. Nebu is the answer for Voice of the Customer, Feedback, Employee Satisfaction and all other Market Research solutions. The software automates and integrates the full market research process. Every task from collecting and managing data to utilizing it can be achieved and delivered with Nebu.

    Company Size : 11 – 50      Employees Founded : 1992

    Specialties : Market Research software, Data Collection Software, Respondent Portals, Outstanding support, Innovation, Survey Software, Hosted dialing, Mobile survey software, and Offline survey software

    “I’ve been using Nebu now for several years and until now I haven’t been limited to any market research project, that we’ve hosted for our clients. One of the advantages of the software is the philosophy behind the company, which is the slogan “evolving with you”. This basically means if you have a great idea or wish to improve the software, this gets developed at no costs! This allows us to grow with our business together with our Data Collecting software which is very essential for us. Another important feature is the flexibility of the software and most importantly the various license models that’s tailored perfectly for small businesses as well as enterprises.” – Navid Tabrizi

    Nebu

    Netherlands

    $8,400.00/year

    Yes

    4

    15 Reviews

    0

    0 Reviews

    5

    15 Reviews

    8. DataPlay – Suite of automation tools for data analysis

    About DataPlay : DataPlay Platform is an integrated suite of intelligent and user-friendly applications designed to automate data management, analysis and reporting process. DataPlay suite includes DataPlay Web Portal, DataPlay Microsoft PPT and Excel Add-Ins. All applications connect to DataPlay Cloud for fetching data, updating and saving presentations. DataPlay is a cloud-based which enables everyone in a team to effectively collaborate on the projects.

    Company Size : 11 – 50      Employees Founded : 2005

    Specialties : Collaboration, Data Mining, Data Visualization, Data Warehousing

    “It’s been a lifesaver having a research automation software like DataPlay which provides all the features we need during data mining, analysis and reporting activities. It is probably one of the best time-saving tools we have ever purchased. DataPlay takes our business to a different level.” – Liana Khachatryan

    Margasoft

    United States

    $140.00/month/user

    Yes

    5

    12 Reviews

    0

    0 Reviews

    5

    12 Reviews

    9. GovWin IQ – Grow Your Business and Bottom Line

    About GovWin IQ : GovWin IQ is a cloud-based marketing intelligence solution that caters specifically to government contractors seeking to do business with U.S. federal, state and local government or educational institutions. It is suitable for organizations of all sizes.

    Company Size : 1001 – 5000      Employees Founded : 1983

    Specialties : Project Management, ERP, Professional Services, Government Contracting, Talent Management, HCM, Resource Management, Technology, Software, Information Solutions, Emerging Trends, Digital Transformation, Security, Globalization, Big Data, Millennial Workforce, Cloud , and SaaS

    “GovWin IQ is the industry go-to tool for government contracting prospecting! You can learn anything about a potential opportunity, and you can even identify teaming partners to help you execute on the project. I always consult GovWin IQ first whenever i try to learn about a new opportunity.” – John C.

    Deltek GovWin IQ

    United States

    $6,000.00/year/user

    Yes

    0

    0 Reviews

    5

    10 Reviews

    4

    10 Reviews

    10. CoolTool – Automated Neuromarketing Research Platform

    About CoolTool : CoolTool is an online platform for market research. Collaborative, easy-to-use platform allows you to do absolutely everything, from creating stunning professional surveys to running affordable biometric research. CoolTool NeuroLab includes Eye Tracking, EEG, Emotion Measurement and Mouse Tracking solutions. All of which are easily integrated into your questionnaire. This allows you to conduct neuromarketing projects with an ease of cloud technology.

    Company Size : 11 – 50      Employees Founded : 2011

    Specialties : Market Research, Online Marketplace for Market Research, Free online Platform for research, Automated survey solutions, Eye Tracking, Online, Mobile and Offline survey tools, Biometric Research, Neuromarketing, Data Collection and Pocessing, Online Panels, and Neuromarketing Software

    “Easy building platform for neuro projects. Good for researchers who are starting to introduce neuromarketing projects on their organizations” – Toffee Perez

    CoolTool

    United States

    Not provided by vendor

    Yes

    4

    7 Reviews

    0

    0 Reviews

    4

    7 Reviews

    11. Qualtrics – Experience management platform

    About Qualtrics : Qualtrics Experience Management (XM) is the only software platform that helps brands continually assess the quality of their four core experiences—customers, employees, products, and brands. With Qualtrics XM, organizations can be at every meaningful touchpoint, for every experience, and predict which changes will resonate most with stakeholders.

    Company Size : 1001 – 5000      Employees Founded : 2002

    Specialties : online survey software, market research, consumer feedback, employee feedback, 360 evaluations, NPS, panels, VOC, customer experience, brand experience, employee experience, product experience, experience management, surveys, and enterprise feedback management

    “With Qualtrics we are able to drive business decisions based on the needs and desires of our actual customer base instead of sitting in a closed conference room making those decisions on our own. The surveys are easy to use and customize, and they deliver information that is easy to analyze and act upon.” – Natasha Copeland

    Qualtrics

    United States

    $299.00/year

    Yes

    4.8

    178 Reviews

    4.5

    825 Reviews

    5.0

    178 Reviews

    12. Typeform – Make data collection an experience with custom forms

    About Typeform : Typeform is the versatile data collection tool that makes asking easy and answering fun, whether it’s forms, quizzes, surveys, or something completely new. Online forms and surveys tend to be bland and forgettable. People deserve a better experience. Introducing Typeform, the data collection tool that makes asking easy and answering fun, so you get more, better data.

    Company Size : 51 – 200      Employees Founded : 2012

    Specialties : Online forms, Surveys, Quizzes, Contests, Reports, Presentations, Tests, Event registrations, Process payments, Data collection, User experience, Responsive design, Mobile, Cross-device, and Branding

    “It helps me to sort and manage customer data better and it helps customers to be more forthcoming with their questions and information.” – Sean P

    Typeform

    Spain

    $35.00/month

    Yes

    4.5

    133 Reviews

    4.5

    96 Reviews

    4.5

    132 Reviews

    13. MediaRadar – Media ad sales intel for ad sales professionals & agencies

    About MediaRadar : How can you get the inside view on where brands are spending ad dollars, leverage that powerful data to create a bulletproof sales pitch, and win new accounts? MediaRadar is a SaaS company created to provide real-time advertising insights and give you the tools to outsmart your competition – all while streamlining the sales process. MediaRadar offers comprehensive ad analysis for over 3.1 million brands across multiple media platforms including TV, digital, mobile, email, social media, print and more. Our 1,600 clients enjoy unmatched quality and award-winning customer service to help them identify new prospects, create bulletproof pitches, and grow their business.

    Company Size : 201 – 500      Employees Founded : 2006

    Specialties : market research software, advertising software, sales and management

    “MediaRadar is a powerful tool that we use to stay on top of advertisers and their activity across all magazines. I love the tear-sheeting, monthly page count by advertiser, visuals of creative, and positioning.” – Terry Alvar

    MediaRadar

    United States

    Not provided by vendor

    Yes

    4.6

    113 Reviews

    4.5

    66 Reviews

    4.5

    113 Reviews

    14. Nextiva – Simplifying Business Communication

    About Nextiva : Customer relationships are complex. We’re here to help you put them into focus. Our business communications solutions were designed to democratize technology and make innovative tools available to businesses of all sizes. Nextiva builds powerful, easy-to-use communication tools for your business. NextOS is the underlying platform that enables these tools to work together, creating an all-in-one platform that gives you holistic and real-time insight into the customer journey. We’ve revolutionized the way businesses interact with their customers and employees with our full suite of communications solutions, including Nextiva Voice, Nextiva Service CRM, Nextiva Analytics, Nextiva Surveys, and more.

    Company Size : 1001 – 5000      Employees Founded : 2006

    Specialties : VoIP, Unified Communications, Sales, Hosted PBX, Internet Fax, Business VoIP, Business Analytics, Software Development, Customer Service, Product, Service CRM, Chat, Business Services, SaaS, Business Surveys, Professional Services, and Business Communications

    “Nextiva’s newly launched NextOS is a unified communications suite that will help enterprises establish customer loyalty and improve communication.” – Jim Lundy

    Nextiva

    United States

    $19.95/month/user

    Yes

    4.5

    123 Reviews

    4.5

    2 Reviews

    4.5

    122 Reviews

    15. Bloomfire – Knowledge sharing & insights platform

    About Bloomfire : Bloomfire is an easy-to-use knowledge management system that organizes information and expertise to break down silos and make companies more efficient. Our knowledge systems software is used by thousands of employees at leading companies for social learning, customer service, and sales & marketing alignment. With Bloomfire, collaboration is easier, work gets done more efficiently, and employees and customers are more satisfied.

    Company Size : 11 – 50      Employees Founded : 2010

    Specialties : sales training, knowledge base, online learning, knowledge management, sales enablement, internal training, customer service, customer support, and insights

    “Bloomfire allows our clients to focus on what’s important – sales conversions and customer care — while we worry about the backend details. They think that’s absolutely amazing.” – MOIRA CHAMBERS

    Bloomfire

    United States

    Not provided by vendor

    Yes

    4.4

    159 Reviews

    4.2

    117 Reviews

    4.5

    159 Reviews

    16. CheckMarket – Cloud-based enterprise survey software solution

    About CheckMarket : CheckMarket is a powerful online tool that provides everything you need to quickly and securely create, distribute and analyze your online surveys. Over 10,000 users in 150 countries use our survey tool to conduct beautiful surveys and gain actionable insights. From customer or market research to employee or event surveys. We’re trusted by thousands of companies and organizations, such as Cigna, Toyota, Citibank, Q8, PricewaterhouseCoopers, Heineken, NATO, Sony, Manpower, KFC, European Union, etc.

    Company Size : 11 – 50      Employees Founded : 2002

    Specialties : online survey tool, real-time reporting, enterprise feedback management, paper survey scanning, Survey API, free support, Net Promoter Score, extensive services, white label, multilingual, and customer satisfaction research

    “Thank you so very much for adding that functionality, and adding it so quickly. I wish the support I receive from other suppliers/vendors was half as impressive as the support I receive from CheckMarket! Your team is amazing.” – Linda Sgabellone

    CheckMarket

    Belgium

    $49.00/one-time

    Yes

    4.4

    108 Reviews

    0.0

    0 Reviews

    4.5

    108 Reviews

    17. QuickTapSurvey – In-person Surveys, Mobile Forms & Kiosks (Works Offline)

    About QuickTapSurvey : Capture data anywhere, even offline! Whether you need to collect data in-person or send surveys online – one platform does it all.

    Company Size : 11 – 50      Employees Founded : 2010

    Specialties : Survey Software – iOS, Android & the Web, No Internet Required, and Best for Event Lead Capture, Field Market Research, In-Person Customer Feedback & On-site Audits and Inspections

    “We used paper surveys in the past, but they were extremely difficult to manage on-site, not to mention time consuming because of all the data re-entry on Excel. We were very lucky to find QuickTapSurvey when we did.” – Irene Seijo

    QuickTapSurvey

    Canada

    $19.00/month

    Yes

    4.7

    60 Reviews

    4.7

    13 Reviews

    4.5

    60 Reviews

    18. SurveyGizmo – Make Smarter Decisions with the Word’s Best Survey Platform

    About SurveyGizmo : Founded in 2006, SurveyGizmo is a powerful online survey platform that empowers business professionals to make informed, data-driven decisions. We provide survey software in over 205 countries, with 50,000 new surveys created and 7.5 million responses collected every week, for customers like Fedex, IBM, Microsoft, Bloomberg Television, GE, and ESPN.

    Company Size : 51 – 200      Employees Founded : 2006

    Specialties : Online Surveys, Marketing Tools, Survey Software, Web Forms, Data Collection Tool, Survey Platform, Marketing Research Software, HR 360 tool, Enterprise feedback management, Customer Insights, NPS, VOC, panels, Busines Intelligence, Data Analytics, and Data collection

    “SurveyGizmo has done an excellent job balancing the ability to do complex tasks with a feature-rich interface design that doesn’t get in the way or require long hours of training to use effectively.” – PC Magazine

    SurveyGizmo

    United States

    Not provided by vendor

    Yes

    4.6

    218 Reviews

    4.4

    307 Reviews

    4.5

    217 Reviews

    19. Hotjar – Gain insights & feedback through website & mobile analytics

    About Hotjar : Hotjar is a powerful product that reveals the online behavior and voice of a website’s users. By combining both analysis and feedback tools, Hotjar gives the ‘big picture’ of how to improve a site’s user experience and performance / conversion rates. Our team work on the compelling challenges that come with large-scale web traffic and analytics, on a product that has a real impact on the thousands of users we support around the world. We work in an agile environment, 100% remotely, and actively encourage both personal and professional growth; always be learning is one of our core values.

    Company Size : 51 – 200      Employees Founded : 2014

    Specialties : conversion rate optimisation, analytics, feedback, and SaaS

    “This particular software is literally a major insight for me and how people use my site I love it!” – Renea H.

    Hotjar

    Malta

    Not provided by vendor

    Yes

    4.7

    87 Reviews

    4.4

    110 Reviews

    4.5

    86 Reviews

    20. MySurveyLab – Survey software and questionnaire tool

    About MySurveyLab : MySurveyLab.com is a fast growing solutions-based company offering innovative and one of the best on the market online survey software. Our web service allows to create professional surveys, collect responses and analyze data in a real-time.

    Company Size : 2 – 10      Employees Founded : 2009

    Specialties : marketing research, online survey software, online questionnaires, online tests, satisfaction surveys, NPS (Net Promoter Score), mobile surveys, online forms, HR surveys, employee insights, customer experience management, online survey panel, and intercept surveys

    “I’m using mySurveyLab.com for a couple of months and I must admit that – in my opinion – this portal is just great. It has very user-friendly interface, it is easy to use and has various professional functions.” – Marcin P.

    MySurveyLab

    Poland

    $19.00/month

    Yes

    4.9

    26 Reviews

    4.9

    18 Reviews

    5.0

    26 Reviews

    21. CMNTY – Understand people’s deepest motivations and desires.

    About CMNTY : Use CMNTY’s powerful community platform to build an online collective around a brand. Understand people’s deepest motivations and desires and plan your next move with confidence.

    Company Size : 11 – 50      Employees Founded : 2007

    Specialties : Online Communities, Customer Communities, Market Research Communities, Employee Communities, Innovation Communities, B2B Communities, Digital Analytics, and Gamification

    “It allowed our organisation to quickly and easily create a reliable central communication hub.” – Nick R.

    CMNTY

    United States

    $599.00/month

    Yes

    4.6

    29 Reviews

    3.8

    6 Reviews

    4.5

    29 Reviews

    22. Voxco Survey Software – Flexible online survey software

    About Voxco Survey Software : Voxco offers one of the broadest and most flexible survey software platforms in the industry. Maximum survey efficiency across multiple survey channels, centralized around one single database. Collect and process respondent data any time and any place: flexible software to create device-responsive online surveys, phone interviews (CATI, IVR and dialers), or face-to-face interviewing (CAPI). Clients appreciate our engaging, interactive survey results dashboards, robust panel management capability, and our personalized customer service.

    Company Size : 51 – 200      Employees Founded : 1976

    Specialties : Device-responsive Online Survey Software, Telephone Survey Software (CATI & IVR), Dialers (Predictive, Auto, Manual, Hybrid), Face-to-Face Survey Software (CAPI), Panel Management Tools, Professional Services (Scripting, Optimization), and Survey Results Dashboards

    “Really appreciate the level of customer service experienced with A4S! Our company has been using A4S since 2011; it has been a good choice and continues to meet our changing needs.” – Kathleen T.

    Voxco

    United States

    $300.00/year

    Yes

    3.9

    9 Reviews

    4.3

    5 Reviews

    4.0

    9 Reviews