Top 10 Market Research Software In 2018

As a retailer, you must have listened about Market Research software. We all want to maximize our profit scale by opting for different strategies. To enlarge our earnings, we need to compare the prices of ours with that of our competitors. It is rightly said, “if you want to survive in the market, you have to keep an eye on others business strategy as well.” You all know the current status of your product in the market from various sources. Gone are the days when you have to hire different persons to collect information about the same. Market Analysis Software does exactly that for you. Entrepreneurs are making use of this amazing software to stand out on top of all others. Market research analysis software provides you the platform where you can easily detect trends, the behavior of the customers and try new opportunities. Instead of just fighting for survival in the race, you should always look up for new business opportunities. Where the market becomes stiff, Market research Tools becomes a necessity.

Little More about the Market Research Software!

Online market research software facilitates you to do unlimited surveys at nominal prices. You need not enter into any commitment or bond to do the same. The feedback that reaches you comes from different sources like Facebook, and Twitter. The best part about the Market Research Software is that you can find out the reasons behind particular feedback with the help of sentiment analysis. Market Research Tools helps you to reach the actual position of your product and gives you the confidence to do it better. This software is very user-friendly, and with simple sharing options, you can share your surveys all around the globe. From so many options available, it is little obvious to get confused for which one to go. To help you out in selecting the right choice, we have brought a tally of some tremendous options that are ruling this field completely. Because of the quality of services offered, this software can attract a lot of customers.

The reviews and ratings that have made them on top have been gathered from top websites like GetApp, Capterra, and G2Crowd. Let’s have a look at the top 20 among them:

List of Best Market Research Software | Top Market Research Tools

Best Market Research Software

1. SurveyMonkey – Free online survey tool

About SurveyMonkey : Founded in 1999 and based in San Mateo, California, SurveyMonkey’s 700+ employees throughout North America, Europe, and Asia Pacific are dedicated to powering the curious. Every day, 20 million questions are answered in our platform, whether it’s to get 10 employees’ opinions about a company barbecue or 10,000 consumers’ feedback about the next big product. That’s because we’ve built a platform that’s simple for a survey novice to use, but powerful enough for a pro. And we’re not stopping there. We’ve built a suite of products specifically designed to help you collect and understand data from your customers, your employees, or your target market.

Company Size : 501 – 1000      Employees Founded : 1999

Specialties : people powered data platform, online survey software, market research, polling, customer feedback, employee feedback, performance reviews, parent feedback, customer satisfaction, employee engagement, content marketing, panels, benchmarks, application management, and enterprise solutions

“SurveyMonkey has really been helpful for us to understand where our trends are going and really helps us predict things.” – Rachel Suter

SurveyMonkey

United States

$26.00/month

Yes, get a free trial

4.5

877 Reviews

4.4

10891 Reviews

4.5

877 Reviews

2. QuestionPro – Web-based online survey solution

About QuestionPro : With over 2.5 million users across 40 countries, we are a leading provider of online survey software that allows our users to generate the insights they need to make better business decisions. Our software includes not only tools for creation, distribution, and analysis of surveys, but also provides a platform for polling, tablet-based mobile research, and data visualization. We have provided reliable and innovative technology to Fortune 100 companies, academic institutions, small businesses, and individual DIY researchers for over ten years.

Company Size : 201 – 500   Employees Founded :2002

Specialties : Online survey software, Market research software, Offline survey software apps, and Online questionnaire software

QuestionPro brought excellent analytical marketing skills to the table and delivered results in a very short time. Great work!” – Romi Mahajan

Question Pro

United States

$12.00/month/user

Yes, get a free trial

4.47

44 Reviews

4.1

18 Reviews

4.5

44 Reviews

3. LocalClarity – Local SEO for multi-location brands

About LocalClarity : LocalClarity is the platform empowering multi-location businesses to take control of their reputation and presence. Brands in 61 countries around the world use our tools to gain insights into customer feedback trends; build relationships through direct reviews responses; discover insights across locations, cities, states, or even countries; and drive additional local web traffic to power sales.

Company Size : 11 – 50      Employees Founded : 2017

Specialties : seo, local search, reputation management, google my business, review management, facebook, software development, application development, google local seo, tripadvisor, and bbb.org

“Automated reporting on location review & listing performance with great visualizations.Love the ease of visualizing traditionally clunky Google Business insights data and the ability to tag locations into categories of our choosing. This has made my reporting process so much easier!” – Marianne Mewett

LocalClarity

United States

$37.00/month 

Yes, get a free trial

5

3 Reviews

5

1 Reviews

5

3 Reviews

4. SurveySparrow – Conversational survey tool

About SurveySparrow : SurveySparrow lets you turn surveys into conversations. With a conversational interface, SurveySparrow enables users to create and share highly engaging, mobile-first surveys that offer a chat-like experience. SurveySparrow Recurring Surveys let you send surveys at regular intervals to gauge customer or employee pulse. With easy sharing options, SurveySparrow allows you to share your surveys across Web, Mobile, Social, and E-mail to easily collect feedback from your targeted audience.

Company Size : 1 – 10      Employees Founded : 2017

Specialties : Online Survey Software, Employee Pulse Survey, Customer Feedback, Customer Experience , Employee Experience, Mobile Survey Software, Conversational Survey, Market Research, and Net Promoter Score

“SurveySparrow is an awesome survey software when it comes to completion rate. It helped me get 93% of completion rate for my recent survey, which I got below 25% with another tool.” – Atley Joseph

SparrowApps

United States

$19.00/month/user 

Yes, get a free trial

4.8

19 Reviews

4.6

30 Reviews

5.0

19 Reviews

5. Omnia Pricewatch – Market research tool for gaining competitor pricing insights

About Omnia Pricewatch : Omnia Retail was created by the merger of a software developer and a strategy consultant, both fully focused on the retail industry. Together, Omnia Retail’s founders have over 30 years of experience in all aspects of retail. They have built a diverse multidisciplinary team, that combines the cutting-edge technical skills of software developers and UX specialists, with the data skills and deep industry knowledge of former retail strategy consultants.

Company Size : 11 – 50 Employees Founded : 2015

Specialties : Dynamic Pricing, Dynamic Marketing, Pricing Strategy, Product feed management, Pricing feed, Webshops, Ecommerce, Datafeed management, Online marketing, and Omnichannel strategy

“Herman and Sander are very strong and experienced and lead a team of talented developers and sales consultants. Together they have built a rock-solid company with an extremely attractive growth potential in a highly innovative market. The company fits the investment philosophy of our fund and we look forward to using our knowledge, network and energy to help Omnia Retail reach its growth ambition.” – Geert van Engelen

Omnia

Netherlands

Not provided by vendor

Yes, get a free trial

5

2 Reviews

0

0 Reviews

5

2 Reviews

6. SurveyLegend – Mobile-friendly survey management platform

About SurveyLegend : SurveyLegend offers the next generation of online surveys – engaging and platform independent. SurveyLegend makes sure your surveys look astonishing on every device. We truly believe that getting insight should be a joy and easy to do. So we set out to accomplish just that. With a unique design and incredible ease of use, we created the world’s simplest yet most powerful survey solution. SurveyLegend defines the future of the online survey industry with its survey software, one innovation after the other.

Company Size : 2 – 10      Employees Founded : 2010

Specialties : online survey tool, online survey app, online form tool, and online form app

“Survey Legend has been easy to use and produces efficient results. I’m excited to see how the data exports to excel and to use the data gleaned for reporting. I’m most impressed with the up to date information provided by email update. This has been a very valuable tool in our use of the survey legend and has allowed me to stay up to date with the data as it is being entered without having to actively watch the results as they came in, The up to date information sent as results come in.” – Kylie Turner

SurveyLegend

Sweden

$19.00/month/user

Yes, get a free trial

4.6

79 Reviews

4.5

116 Reviews

4.5

79 Reviews

7. Nebu – Data collection software for market research

About Nebu : Nebu is the leading supplier of market research software. With its “Collect – Manage – Utilize” paradigm the company allows clients to unlock the full potential of data within their Market Research & Insights operations. Nebu is the answer for Voice of the Customer, Feedback, Employee Satisfaction and all other Market Research solutions. The software automates and integrates the full market research process. Every task from collecting and managing data to utilizing it can be achieved and delivered with Nebu.

Company Size : 11 – 50      Employees Founded : 1992

Specialties : Market Research software, Data Collection Software, Respondent Portals, Outstanding support, Innovation, Survey Software, Hosted dialing, Mobile survey software, and Offline survey software

“I’ve been using Nebu now for several years and until now I haven’t been limited to any market research project, that we’ve hosted for our clients. One of the advantages of the software is the philosophy behind the company, which is the slogan “evolving with you”. This basically means if you have a great idea or wish to improve the software, this gets developed at no costs! This allows us to grow with our business together with our Data Collecting software which is very essential for us. Another important feature is the flexibility of the software and most importantly the various license models that’s tailored perfectly for small businesses as well as enterprises.” – Navid Tabrizi

Nebu

Netherlands

$8,400.00/year

Yes

4

15 Reviews

0

0 Reviews

5

15 Reviews

8. DataPlay – Suite of automation tools for data analysis

About DataPlay : DataPlay Platform is an integrated suite of intelligent and user-friendly applications designed to automate data management, analysis and reporting process. DataPlay suite includes DataPlay Web Portal, DataPlay Microsoft PPT and Excel Add-Ins. All applications connect to DataPlay Cloud for fetching data, updating and saving presentations. DataPlay is a cloud-based which enables everyone in a team to effectively collaborate on the projects.

Company Size : 11 – 50      Employees Founded : 2005

Specialties : Collaboration, Data Mining, Data Visualization, Data Warehousing

“It’s been a lifesaver having a research automation software like DataPlay which provides all the features we need during data mining, analysis and reporting activities. It is probably one of the best time-saving tools we have ever purchased. DataPlay takes our business to a different level.” – Liana Khachatryan

Margasoft

United States

$140.00/month/user

Yes

5

12 Reviews

0

0 Reviews

5

12 Reviews

9. GovWin IQ – Grow Your Business and Bottom Line

About GovWin IQ : GovWin IQ is a cloud-based marketing intelligence solution that caters specifically to government contractors seeking to do business with U.S. federal, state and local government or educational institutions. It is suitable for organizations of all sizes.

Company Size : 1001 – 5000      Employees Founded : 1983

Specialties : Project Management, ERP, Professional Services, Government Contracting, Talent Management, HCM, Resource Management, Technology, Software, Information Solutions, Emerging Trends, Digital Transformation, Security, Globalization, Big Data, Millennial Workforce, Cloud , and SaaS

“GovWin IQ is the industry go-to tool for government contracting prospecting! You can learn anything about a potential opportunity, and you can even identify teaming partners to help you execute on the project. I always consult GovWin IQ first whenever i try to learn about a new opportunity.” – John C.

Deltek GovWin IQ

United States

$6,000.00/year/user

Yes

0

0 Reviews

5

10 Reviews

4

10 Reviews

10. CoolTool – Automated Neuromarketing Research Platform

About CoolTool : CoolTool is an online platform for market research. Collaborative, easy-to-use platform allows you to do absolutely everything, from creating stunning professional surveys to running affordable biometric research. CoolTool NeuroLab includes Eye Tracking, EEG, Emotion Measurement and Mouse Tracking solutions. All of which are easily integrated into your questionnaire. This allows you to conduct neuromarketing projects with an ease of cloud technology.

Company Size : 11 – 50      Employees Founded : 2011

Specialties : Market Research, Online Marketplace for Market Research, Free online Platform for research, Automated survey solutions, Eye Tracking, Online, Mobile and Offline survey tools, Biometric Research, Neuromarketing, Data Collection and Pocessing, Online Panels, and Neuromarketing Software

“Easy building platform for neuro projects. Good for researchers who are starting to introduce neuromarketing projects on their organizations” – Toffee Perez

CoolTool

United States

Not provided by vendor

Yes

4

7 Reviews

0

0 Reviews

4

7 Reviews